Exit

Kurt Salmon, a management consulting firm focused on business transformations, recently published a study on digital pharma and the impacts of the digitalization on the healthcare industry, specifically on the organization and the strategy of the pharmaceutical companies, based on a survey which involved more than 40 pharmaceutical companies.

This study aims at answering the following questions:
•    What are the impacts on healthcare companies?
•    What opportunities does it create for healthcare companies?
•    What are the main challenges?
•    How to successfully implement a digital strategy?

Digital pharma: a new culture, evolving business models, rising opportunities

Kurt Salmon states that digitalization impacts all functions of the companies, whether business or support, from marketing and sales to the medical and regulatory heads.

Digital evolution trend in the upcoming years

This new dimension will become more and more crucial in the companies’ strategy and development. Indeed, “94% of participants expect an increase in investments in e-promotional materials” and “half of survey participants expect investments to increase” in digital regulatory affairs investment.

By creating new opportunities of healthcare services and new ways to reach their targets, the digitalization changes the relationship between pharmaceutical companies and their targets, namely healthcare professionals, payors and patients.

“Digital capabilities allow pharmaceutical companies to provide innovative services for health care system contributors.”

Digital capabilities allow pharmaceutical companies to provide innovative services for health care system contributors

Think about digital strategy across departments and build in-house expertise

Internally, it facilitates “cross-functional collaboration” between the various departments to improve consumer insight. It also enables the optimization of processes such as the validation of promotional materials or the submission of files to health authorities.

“Companies have been applying digital capabilities to some of the industry’s more traditional projects in order to create synergies across departments.”

Access the complete study.

Ligne2

Copyright
©2014 Kurt Salmon.
Kurt Salmon is the owner of the copyright for the content, the documents and information found in this study, unless stipulated otherwise in said study.
Kurt Salmon authorises any person using this study, without paying any fee or requesting any other permission, to reproduce and distribute the information, the content elements and the documents found in this study, only for personal, not-for-profit purposes and under the following conditions:
•    It must be clearly stated that Kurt Salmon is the source of the study reproduced;
•    This preamble must be included in all reproductions and copies.
Any reproduction for any other purpose whatsoever by any means and in any form whatsoever is prohibited without obtaining the prior formal written consent of Kurt Salmon.
Kurt Salmon prohibits the modification of the information of the document reproduced or copied from this study.

Close
Go top